Focus
promotional / advertising / typographic treatment
Problem
Take information/materials that needs to be conveyed through College of Creative Arts and develop them into visually appealing materials that engage with the public and student body.
Solution
The following solutions are materials that are produced for different tasks housed within CCA. These deliverables range from banners, print materials, and digital advertisements.
Focus
branding / logo design / collaborative/ process-driven
Problem
Work with a team to create a logo and visual identity for the international start-up, The Global Collective (TGC).
Solution
Emphasis was placed on developing a logo that encompasses TGC’s worldwide and collaborative nature. The logo we created was then applied to multiple user interfaces.
Focus
package design / advertising / brand identity
Problem
Create, develop and present a KCup package for Revv Energy, a coffee product for Keurig. This KCup must fit the feel of energy drinks with an amped up mood.
Solution
The Revv KCup result used imagery and color in a way to entice the shopper. The bright scheme stands out on the shelves and leaves the audience with a sense of energy. Imagery such as the lightning bolt and coffee bean reinforce significant themes within the brand.
Focus
branding / environmental design / logo design / packaging design / collaborative
Problem
Architecturally modify an already existing building in Oxford, Ohio and build a full identity and brand for a live/work studio. This is a collaborative project partnered between architects, graphic designers, and interior designers.
Solution
My team and I successfully explored,
created and refined the look and feel of the live/work studio in its entirety. This
included catering towards a 2D artist
audience, making gifts for the residents, implementing signage for the interior of the space, and making modifications to
the already existing architecture.
